Investor Relations

Business Strategies

Store Networks Strategy

Opening New Markets through New Store Format Development
Demographic change, notably the combination of an aging society and a declining birthrate coupled with the retirement of the first of the baby boomer generation, is expected to result in contraction of the menswear market.
In response to this demographic trend, competition in the menswear retailing industry is increasing in intensity.
In this business environment, the Company is focusing effort on opening up new markets to achieve further growth.

Implementing a Strategy Focusing on Tokyo and the Three Neighboring Prefectures

In fiscal 2009 we opened 16 new stores of Yofuku-no-Aoyama, 10 of which are in Tokyo and the three neighboring prefectures, and relocated or rebuilt 25 existing stores. We intend to continue our focus on Tokyo and the three neighboring prefectures of Kanagawa, Saitama, and Chiba where demand for our merchandise is expected to grow and further expansion of market share is possible.


Youfuku-no-Aoyama
Yokohama-nishiguchi Store


Youfuku-no-Aoyama
Ohta-outorii Store


Youfuku-no-Aoyama
Matsudo-joubandaira Store

Expansion of TSC store format

The Suit Company opened the Sapporo Store (Hokkaido) and the Chiba Store (Chiba Prefecture). ,to pursue expansion of market share.
And we engaged in large-scale renovation of the Hiroshima Store (Hiroshima Prefecture) ,to revitalize existing stores and create attractive stores.
The Suit Company’s Weekend opened the AEON Lake Town Store (Saitama Prefecture) at AEON Lake Town, one of the largest shopping malls in Japan.


The Suit Company
Chiba Store


The Suit Company's Weekend
AEON Lake Town Store


Universal Language
Sapporo Stellar Place Store

Product Strategy

New Products Open Up New Markets
Although the average unit selling price per suit increased 0.5% year on year to ¥25,100, the number of suits sold decreased 4.4% to 2,629,000.
While a trend toward lower prices strengthened in the severe economic environment, sales of high-end suits, such as Savile Row and HILTON・TIME, were robust, indicating greater polarization in consumption patterns.
Sales of womenswear were brisk as a result of the enriched line-up of formal wear and our efforts to increase awareness that our merchandise includes suits for women.

Further Sales Expansion for Women's Wear

Brisk sales of women’s merchandise continued from the previous year. Miss JUNKO, a brand of women’s merchandise that we offer, is highly regarded by young female customers because, in addition to the stylish design, the brand offers lines of related items, including business suits for first-time job seekers, coats, formal wear, blouses, and pumps, for total coordination. We showcased Miss JUNKO collections at the 8th Tokyo Girls Collection, a fashion event held in March 2009, with the aim of raising the brand awareness by stirring newsworthiness.


Womenswear zone in the Fukuyama-honnten Store(Yofuku-no-Aoyama)


Womenswear zone in the Chiba Store(The Suit Company)


The 8th Tokyo Girls’ Collection

Bipolar Strategy

Amid polarization of purchasing patterns for suits, as well as enriching the ranges of premium-grade suits we offer, namely, the Savile Row brand of premium-grade suits for adults and the HILTON TIME brand introduced in February 2007 targeting the children of baby boomers, we communicated the excellent quality of our suits to customers. As a result, sales of these premium-grade suits were robust, pushing up the average unit selling price per suit 0.5% to ¥25,100. Since April 2009, we have implemented measures to offer high-quality suits at attractive prices in order to attract more business people.


HILTON･TIME is a brand created in the 1960s by Italian company Vestimenta.