Medium-Term Management Plan

Medium-Term Management Plan for FY3/2025 to FY3/2027

Change and Challenge in Business Wear Business

The Group has positioned the period of the Medium-Term Management Plan as "three years to implement specific strategies" by allocating management resources to fields and businesses with growth potential. For the fiscal year ending March 31, 2027, the final year of the plan, we expect consolidated net sales of 210 billion yen and consolidated operating income of 17 billion yen.

Ideal State

Aim to Become the Overwhelming No.1 Company of Business Wear Brand

We will take a fresh look at the business wear business, which is our starting point, and enhancing our brand power, profitability, and competitive advantage as a challenger. Also, we aim to become the company that can embody the Aoyama mindset of "Let's Work for People who Work"

Basic Strategy of Medium-Term Management Plan for FY3/2025 to FY3/2027

While promoting the following five basic strategies, we will promote management that takes into account the cost of capital and stock price from the perspective of shareholders and investors.

  1. 01

    Business Wear Business

    Maintaining and improving the earnings power of existing store

  2. 02

    Business Wear Business

    Expanding market share by opening new stores

  3. 03

    Promotion of profit oriented management

  4. 04

    Strengthening Group Governance

  5. 05

    Initiatives for sustainability

Three Core Policies

  • Promotion of OMO

    Based on our strength in "customer experience at stores," we will create an environment where customers can receive the same level of experience at both stores and e-commerce to increase the number of customers and increase the rate of repeat customer. In addition, we aim to maximize LTV by increase the number of customers and rate of repeat through improving customer experience in both stores and e-commerce, allowing customers to freely choose the means of purchase.

  • Promotion of DX

    By collecting the necessary information for decision-making in real time and creating an environment that enables data driven and speedy decision-making, we will be able to respond quickly to market trends and customer needs and leading to the creation of a competitive advantage. In addition, we will significantly reduce IT costs and reduce incidental operations through DX of operations, leading to improved productivity.

  • Promotion of Human Capital Management

    We position human resources as our greatest capital and promote "human capital management" that links management strategies with personnel strategies. By implementing a trinity of building a flexible human resources portfolio, maximizing individual capabilities, and actively recruiting external specialists, we aim to improve organizational performance while also creating an environment and growth where employees can demonstrate their abilities.

Management Targets (Fiscal Year Ending March 2027)

Financial indicator

Financial indicator

Non-financial indicator

Non-financial indicator